Brand Profile
- Founded
- 2019
- Founder
- Kim Kardashian
- HQ
- Culver City, California
- Valuation
- $4 billion (2023)
- Category
- Shapewear, Underwear, Loungewear, Swimwear
- Price Range
- $28 (underwear) to $198 (bodysuit)
- Notable Collabs
- Fendi, Team USA Olympics, Swarovski
- SKIMS for Men
- Launched 2023
About SKIMS
SKIMS launched in September 2019 after Kim Kardashian spent two years developing stretch fabrics that could sculpt and support without the rigid boning or synthetic stiffness of traditional shapewear. The debut collection sold out in minutes and generated $2 million in revenue in the first 10 minutes of sale.
What separated SKIMS from the legacy shapewear market was its commitment to shade inclusivity from day one. The brand launched with nine skin-tone shades across its core Sculpt line, and has since expanded to over 10 collections spanning shapewear, cotton basics, cozy loungewear, swimwear, and a full menswear range.
The brand's credibility as a fashion-forward label was cemented by the 2021 Fendi x SKIMS collaboration, a co-designed luxury collection that blurred the line between shapewear and high fashion. A 2023 funding round valued the company at $4 billion, making it one of the most valuable celebrity-founded fashion labels in history.
